Doe Deere thought outside the box and broke the mold when it comes to makeup and beauty items. When she couldn’t find the right colors to compliment her creative clothing line to advertise on eBay, she came up with her own. Her new look caught on, and she found that others wanted to get their hands on her unique makeup options. She found her niches market and went with it.
Deere has always followed her heart and is expressive. She was not about to settle for the makeup options available to her but rather, she was going to create something that they had never seen before. Her makeup and hair products are bright and bold, and they are also made from natural ingredients. That means that there is absolutely no animal testing and her products are vegan as well.
Lime Crime is her brand, and she keeps it fresh and exciting by always coming up with new and even brighter palettes to offer her fans.
Deere’s biggest tool to helping her business to grow would have to be social media and especially Instagram where she has 3 million followers and counting. Facetune has also been a useful tool for her.
Deere is always open to criticism and listens to her fans. She is not one to put her head in the sand and wants to be up on what is going on. Deere uses this feedback to make her business grow and to give her fans what they want.
Deere was not always set on being the head of her own company and even attended the Fashion Institute in New York for a time. However, she felt like she needed to follow her heart and pursue her own dreams and that got her to where she is now. She is a strong female figure who has even spoken at the PHAMEexpo and at Vegas Nay’s Stardust Tour. She also shares her success by supporting many organizations and charities. These include the Red Cross, HOLA for kids, Sanctuary for Families, and Adopt NY, to name a few.
Deere’s products range from makeup items like brushes and eyeshadows to unicorn hair dyes. All of her products are animal-friendly and vegan. Deere is a big animal lover and would never harm any animals in the making of her products.
Deere has plan to add even more fun and interesting products to her current assortment of colorful makeup and beauty items and has acquired a new manufacturing facility for her chemists to work in. She is excited to begin each new day and to do what she loves to do.
Deere believes that if you are yourself and follow your passion, there will be no stopping you. Everyone needs to embrace their own personality and to just be themselves. She also encourages taking risks because that is when great things can happen. Deere gains inspiration from other greats such as Karl Lagerfeld, her favorite author, and she doesn’t stop having fun even while working.
Connect with Doe Deere on LinkedIn.